Privacy Policy

1 Introduction

Advantage Software Ltd. takes the privacy of your information very seriously. This policy explains how and for what purposes we use the information collected about you via (the ‘Site’). Please read this privacy policy carefully. By using the Site and any services we offer via the Site, you are agreeing to be bound by this policy in respect of the information collected about you via this Site.

If you have any queries about the policy, please get in touch with us using the contact details set out at and we will do our best to answer your questions.

2 Personal Information Collected

We will collect and process the following personal information about you:

2.1.1 name, a user name;

2.1.2 email address, and an optional telephone number, mobile number or alternative number;

2.1.3 details of any transactions made by you through the site;

2.1.4 communications you send to us, for example to report a problem or to submit queries or enter any competitions or promotions; and

2.1.5 details of your visit to the site, the resources you access and any data you download.

It is compulsory to give us this information, if you do not then you may not access the full range of features on the Site.

3 Use of this Information

We may use this information in order to:

3.1.1 administer your accounts with us;

3.1.2 process materials submitted by you;

3.1.3 send you information about similar products and services;

3.1.4 verify your identity;

3.1.5 carry out marketing analysis and make general improvements to our Site;

3.1.6 to obtain your views or comments on the services we provide;

3.1.7 contact the winners of any competitions and to help us plan other promotional activity; and

3.1.8 send you information we think you might find useful.

You can ask us not to contact you with information regarding our products and services either at the point such information is collected on the site (by checking or unchecking the relevant box as directed) or, if you do not wish us to continue to use your information in this way, by following the unsubscribe instructions on any communications sent to you. You can also exercise this right at any time by contacting us using the contact details at the end of this privacy policy.

4 Sharing this Information

Certain services available on this Site are offered in conjunction with one or more of our business partners.

We may disclose aggregate statistics about visitors to the Site, customers and sales in order to describe our services to prospective partners, advertisers or sponsors and other reputable third parties for lawful purposes, but these statistics will contain no personally identifiable information.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected.

In addition we may pass your information onto one of our carefully selected business partners or to other carefully selected third parties to enable them to send you information which may be of interest to you but only if you have given us permission to do so. You can tell us to stop this at any time by sending an email to or by following the unsubscribe instructions included at the bottom of any marketing communication sent to you by

Other than as set out above, we will not disclose any of your personal information without your permission unless we are required by law to do so (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime).

5 Information Automatically Collected From Your Computer

Log files / IP addresses: When you visit the Site our web server automatically records your IP address. This IP address is not linked to any of your personal information. We use IP addresses to help us administer the Site and to collect demographic information for aggregation purposes.

We may also gather other information (from which we cannot identify you) such as the type of your internet browser which we use to provide you with a more effective service.

6 Cookies and Similar Technology

When you visit the Site we may store some information (commonly known as a “cookie”) on your computer. Cookies are small files of information which use a unique identification tag and are stored on your device as a result of using the Site or other services we provide to you. A number of cookies we use last only for the duration of your session and expire when you close your browser. Other cookies are used to remember you when you return to the Site and will last for longer.

A cookie helps you get the best out of the Site and helps us to provide you with a more customised service.

We use cookies for the following reasons:

Necessary session management
Managing your login session. This means, for example, that you can move easily from one page to another within the Site and your page requests are loaded in a smooth and secure manner without having to re-enter your details on each page];

Collecting statistical information about how you use the Site so that we can improve the Site;

Remembering that you have used the Site before; this means we can identify the number of unique visitors we receive to different parts of the Site;

Storing your preferences and selections;

Customising elements of the layout and/or content of the pages of the Site for you;

Interest-based advertising
Enabling our advertising partners to gather information about the pages that you visit on the website and other websites you visit, so as to place you in a “interest category”. This information is used to serve advertisements on the Site which it is believed will be relevant to your interests. For more information about this type of interest based advertising, and about how to turn this feature off please visit or follow the link to the website of our advertising partners showing in our cookie chart.

Many browsers will automatically accept cookies but you can amend your browser settings to prevent that or to notify you each time a cookie is set. More information about cookies and how to block cookies across different types of browser is also available at You should note however that certain parts of the Site are reliant on the use of cookies to operate correctly and may not work correctly if you set your browser not to accept cookies.

6.3Our cookies
A description of the cookies and the general purpose we use these for are provided below:

screenadvantage_csrf_ : Used to protect against Cross-Site Request Forgery attacks on the site.

screenadvantage_cookie : When you submit any form on the site, this cookie is checked to make sure it is a valid user request and not a malicious attack on the site from a remote source.

screenadvantage_screenadvantage_session : Session cookie used to store information relating to your session, primarily to keep you logged in.

Google Analytics : Used to view anonymous aggregate reports to track the performance of the website.

Third party cookies Cookies are also set by third parties on the Site. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their website.

6.4Similar technologies
We may also use other, similar technologies:

Pixel Gifs/web beacons – these are small image files that may be placed by us or third parties in respect of your use of the Site or within the body of our newsletters so we or third parties can understand which parts of the Site are visited or whether particular content is of interest.

7 Information About Other Products and Services

From time to time we may send you information about our goods and services that we think may be of interest to you.

You can tell us to stop this at any time by sending an email to

Also, as mentioned above, we may pass your information onto one of our business partners or to other selected third parties to enable them to send you information which may be of interest to you. You can tell us to stop this at any time by sending an email to

8 Changes to your Details

We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, you may do so at any time by contacting us as at

9 Use of Forums or Chat Rooms

The Site may from time to time include chat rooms, forums, message boards, and/or news groups on which you may be able to post information. Any information that you post in these areas becomes public information and you should always be careful when deciding to disclose your personal details as part of that information.

10 Transferring Your Information Outside of Europe

As part of the services offered to you through the Site, the information you provide to us may be transferred to countries outside of the European Union (EU). By way of example, this may happen if any of our servers are located in a country outside of the EU or one of our service providers is located in a country outside of the EU. We also share information between our group companies, which are located in countries worldwide. These countries may not have similar data protection laws to the UK. If we transfer your information outside of the EU in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

11 Contact Us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, you can do so by sending an e-mail to us at